SHC 2022

Theme

REMOTE

Edition of the Sustainable Hospitality Challenge was “REMOTE“. As travelers seek to disconnect from their familiar surroundings and immerse themselves fully in nature, the concept of “remote” takes on new significance. This trend is not just about physical distance, but also about embracing a lifestyle that includes remote work capabilities and a deep connection to unspoiled environments. These challenges aimed not only to meet the evolving needs of travelers for immersive and sustainable remote experiences but also to pave the way for future hospitality concepts that respect and preserve our planet’s resources for generations to come.

Participants were invited to unleash their creativity and ingenuity over the following weeks and months, tasked with developing concepts that embodied sustainability while offering innovative and practical solutions. +35 top universities from around the world enthusiastically competed in the challenge, with teams comprised of solely hospitality students.

The semi-finals were hosted in June 2022 in Amsterdam at Sofitel Legend The Grand Amsterdam, providing a prestigious venue for participants to showcase their groundbreaking ideas. The finals took place during the FHS summit in Dubai in September 2022, where industry leaders gathered to witness the culmination of the participants’ hard work.

Notably, the winning team featured a hospitality student with a design background, whose unique perspective contributed to a thoughtfully developed solution. This interdisciplinary collaboration highlighted the potential of integrating diverse fields of study, inspiring future challenges to embrace a multidisciplinary approach towards sustainable hospitality solutions.

The Winners of
the Sustainable Hospitality Challenge 2022

Future Hospitality Summit
Abu Dhabi, United Arab Emirates

The Team

  • Devashish Sharma
  • Uddhav Prasad
  • Eddy Kohlmann C.
  • Eden Brachot

Concept

NIMBUS - Sustainable hot air balloon hotel

Nimbus is a collection of soaring luxury hotel rooms that deliver you to NEOM’s most remote and spectacular destinations. NIMBUS embodies a carbon-neutral operating model that offers authentic and thrilling excursions while protecting the very destinations we deliver visitors to, and leaving no footprint.

The Team

  • Sarah Cojocaru
  • Sharron Vanessa
  • Roxane Poncin

Concept

DUNYA - Smart home

Imagine a hospitality concept that breaks free from conventional boundaries, allowing you to experience breathtaking locations while enjoying the comforts of a luxurious, self-sufficient retreat. At Dunya Living, we are transforming the remote hospitality industry with our innovative approach.

The Team

  • Smriti Shetty
  • Sofie Engel
  • Philip Dieckmann

Concept

GEN N - Creating the new generation

Having the key purpose of life in empowered learning, while learning the key essence of a sustainable way of living, makes the generation NEOM immortal; it transforms the generation NEOM into the generation of tomorrow, the generation of the future!

Jury & Coaches 2022

Marloes Knippenberg

CEO, Kerten Hospitality

Wolfgang Neumann

Chairman, Sustainable Hospitality Alliance & Founder, Neumann Hospitality

Colin Abercrombie

Strategy Director NEOM Hotel Development

Haitham Mattar

Managing Director, India, Middle East & Africa, IHG

Morgan Tuckness

LEED-AP Design & Architecture, NEOM Hotel Development 

Jochem-Jan Sleiffer

President Middle East, Africa & Turkey, Hilton 

Marc Descrozaille

COO, India, Middle East & Africa, Accor

Tim Cordon

Senior Area Vice President Middle East & Africa, Radisson Hotel Group

Sandeep Walia

COO Middle East, Marriott International

Dimitris Manikis

President EMEA, Wyndham Hotels & Resorts 

Peter Cole

Founder, Eclectic Companies

Oscar Kneppers

Founder Rockstart

Hans Heijligers

General Manager InterContinental Geneva / Crowne Plaza Geneva

Aseel Bondagjy

Hotel Talent Development Lead, NEOM 

Abdulhalim Awlia

Development & Operations Professional – NEOM

Jonathan Worsley

Chairman & Founder, The Bench

Gitta Brueckmann

Area Vice President Central Europe, Marriott International

Milan Arandelovic

COO Hotel Division Aroundtown SA

Caro van Eekelen

Cultural Transformation, CARO VAN EEKELEN
Former SVP Learning & Development, Accor

Anina Pira

Vice President at JLL’s Hotels & Hospitality Group

Hans Meyer

Co Founder & Managing Director at Zoku

Erwin Verhoog

VP Operations Europe Hilton

Marieke Dessauvagie

Senior Consultant Hotels at Colliers

Alexander Claus

CEO Claus Company

Ruud Reuland

Reuland Hospitality Coaching

Eve Mignot

Sustainability Manager, AEHL
Winner of SHC 2021

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